Senior Brand Manager FMCG

Reckitt Benckiser

Droguería, perfumería, farmacia

Barcelona, Cataluña - Spanien

Manager / Gestor de equipos

Experteer Overview

In this role, you will drive the growth of assigned Reckitt brands by developing local brand plans and executing marketing strategies that align with global directions. You will manage budgets, coordinate NPD/EPD projects, and lead market research to uncover consumer insights for long-term brand growth. Collaborating with Sales, Trade, and regional teams, you will tailor local copy and media plans to maximize short- and long-term profitability. This is a high-impact, cross-functional role within a purpose-driven consumer health business.

Compensaciones / Beneficios

parental benefits
Employee Assistance Program for mental health
life insurance for all employees
global share plans
short-term incentives (pay-for-performance)

Responsabilidades

Develop category strategies and local brand plans; shape growth foundations
Manage brands within agreed strategies to maximise sales and profitability
Lead local marketing plans and media strategy, and deploy the marketing budget
Coordinate NPD/EPD projects with global teams ensuring on-time delivery
Initiate and manage market research for consumer insights
Lead local copy strategy and regional adaptation where needed
Collaborate with Sales and Trade on pricing, distribution, and trade promotions
Maintain full P&L accountability and influence key stakeholders (media, Finance, Sales, Trade, Supply)