Head, Performance Marketing
PicsArt
Servicios de Internet
28001 Madrid - Spanien
Manager / Gestor de equipos
Presencial
Publicada hace 30+
Stellenbeschreibung
Picsart is seeking a Head of Performance Marketing to lead our global user acquisition, growth, and retention initiatives. This role is critical in driving scalable and sustainable growth by leveraging data-driven strategies across multiple digital marketing channels. As a key leader within the marketing team, you will be responsible for optimizing performance campaigns, managing budgets efficiently, and working closely with cross-functional teams to enhance customer acquisition and lifetime value.
How You'll Make an Impact
- Develop and execute a comprehensive strategy for paid digital channels to drive user acquisition, retention, and revenue growth
- Lead and mentor a team of marketers, setting KPIs and ensuring strong execution
- Analyze campaign performance and optimize based on data insights to maximize ROI
- Manage and allocate marketing budgets with a focus on efficiency and growth
- Partner with product, data, and creative teams to refine targeting and messaging
- Leverage A/B testing, CRO, and automation tools to scale and improve performance
What You'll Bring
- 7+ years in performance or growth marketing, including 3+ years in a leadership role
- Proven experience scaling user acquisition in high-growth environments
- Deep knowledge of paid media platforms (Google Ads, Meta, TikTok, YouTube, etc.)
- Strong analytical skills with tools like Google Analytics, AppsFlyer, and Sensor Tower
- Experience managing large-scale budgets and driving efficiency
- Excellent leadership and communication skills
Good To Have
- Experience with AI-driven marketing tools or automation platforms
- Familiarity with creative testing frameworks and messaging experimentation
- Passion for digital innovation and staying ahead of trends
What we seek and value most in our candidates
Professionalism in both soft and hard skills; motivation to grow, learn and share, positive attitude, flexibility, transparency, ownership and the most important - passion and commitment.
Picsart is proud to be an equal opportunity employer. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status. We also consider qualified applicants with criminal histories, consistent with applicable federal, state and local law. We are committed to providing reasonable accommodation to employees who have protected disabilities consistent with local law.
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