Head of Product Marketing

Factorial HR

Empresas de desarrollo de software

Barcelona, Cataluña - Spanien

Manager / Gestor de equipos

Experteer Overview

In this role you will lead Factorial’s Product Marketing, shaping how we position, launch, and grow our multi-product platform across markets. You’ll sit at the center of Sales, Marketing, Product, and CX to ensure alignment and maximize ARR impact. You’ll own GTM strategies from concept to measurable results, and guide storytelling that drives adoption, pipeline, and cross-sell. This is a high-visibility opportunity to influence a broad product portfolio and scale a global SaaS narrative.

Compensaciones / Beneficios

Relocation package to Spain
Stock Option Plan (SOP)
Private health insurance (Alan)
Gympass
Flexible schedules
WFH days

Responsabilidades

Define and execute GTM strategies for all products and launches from concept to measurable business impact
Craft clear positioning for each product vertical aligned with commercial objectives
Ensure Sales readiness through enablement programs, training, and tools to boost win rates
Maintain high-quality product outputs across campaigns, videos, communications, and landing pages
Manage complex, end-to-end projects connecting Product, Sales, Marketing, and CX
Lead and mentor the Product Marketing team to operate effectively across products and markets
Collaborate with Product leaders to plan GTMs early and align stakeholders for timely launches
Partner with leadership to evolve Factorial's multi-product and AI narrative to drive ARR growth

Requisitos principales

Proven experience in Product Marketing or GTM leadership in B2B SaaS (min 5 years)
Strategic leader capable of building and scaling teams
Expert in positioning and GTM across multiple products, segments, and markets
Strong business acumen tying messaging to pipeline, ARR, and commercial impact
Exceptional communicator with clear, structured, persuasive style
Attention to detail and design sensibility for product polish and brand consistency
Excellent stakeholder management to align Product, Sales, Marketing, and CX
Thrives in fast-changing environments turning complexity into action
Fluent in English