B2B Digital & E-commerce Marketing Manager ( F/M/D)

EagleBurgmann

Bombas y compresores

08150 L Eixample, Cataluña - Spanien

Project Manager Sénior / Especialista sénior

Experteer Overview

In this role you will shape and drive a global digital strategy for the B2B professional division, aligning with the brand framework and supporting cross-functional teams. You will optimize ecommerce performance on Amazon Business to boost lead generation and ROI across digital channels. You’ll manage end-to-end campaigns, define KPIs, and guide local teams to tailor the global approach to market needs. This position offers impactful work on marketplace performance, content optimization, and cross-border ecommerce initiatives that scale. You’ll operate in a data-driven, collaborative environment with a focus on measurable growth.

Responsabilidades

Assist the Ecommerce Director in designing and executing a global digital strategy for the B2B professional division aligned with brand guidelines
Develop data-driven approaches to boost lead generation and ROI across digital channels
Lead and optimize Amazon Business campaigns, including storefront SEO and Sponsored Products, DSP, and A+ assets
Drive ecommerce communications and digital advertising from concept to international rollout in line with the customer journey
Oversee end-to-end digital campaigns; monitor KPI metrics (ROI, CPA) and produce SEO-optimized content strategies
Advise local marketing teams on adapting the global approach to local markets and product portfolios
Foster capability building in digital marketing, advertising, and ecommerce within B2B local teams
Manage ecommerce investment budgets and collaborate with Sales and Product for commercial alignment
Define global standards for web marketing activities (SEO/SEM, marketing databases, social media) to ensure consistency and performance

Requisitos principales

4-5 years of proven digital marketing (FMCG or B2B) and ecommerce success
Experience with Amazon Business platforms is essential and shows growth in B2B sales and marketplace optimization
Track record of driving measurable growth in lead generation and brand visibility
Strong command of digital marketing platforms, analytics tools, and performance tracking
Ability to build SEO-optimized content strategies and run integrated campaigns
Comfort working cross-functionally with diverse stakeholders
Solid understanding of both operational and strategic aspects of online sales with strong analytical and quantitative skills

cross-functional collaboration analytical mindset strategic thinking Amazon Business platform expertise SEO and content strategy PPC/advertising campaigns (Sponsored Products, DSP)