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Madrid - Digital & Content Manager Iberia

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Madrid - Industria manufacturera - Manager - Electrolux

To create business value by monitoring, creating and maintaining Electrolux digital assets as well as identifying opportunities in line with the digital strategy (Online Marketing & product information, Social Media, Content Managament System CMS - Tools, Eden, e-Pod, E-tailers and Retailers Websites)Key operational responsibilities• Deliver the vision and direction of all consumer and business to business related activities • Cross fertilisation of marketing activities to ensure market impact of the Electrolux brands • Establish solid actionable analytics practices • Stay in the forefront of the development and innovative use of digital media • Lead the interface with key customers web strategy implementations • Ensure policies and procedures are adhered to when using resources to promote digital assets • Provide insight into how competitors are functioning online • Manage and support of Social Media activities • Deliver the vision and direction of all consumer and business to business related activities • Cross fertilisation of marketing activities to ensure market impact of the Electrolux brand • Establish solid actionable analytics practices • Stay in the forefront of the development and innovative use of digital media • Lead the interface with key customers web strategy ...


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